Do you want know how to write an effective corporate video script? Are you after creating a script that drives results and helps you reach your video marketing goals? Then you need to read on this article as we have compiled some of the simplest tips to help you get started with script writing.
Whether it’s a promotional brand film, a corporate video for marketing use or a video for social media or your website, a well-written script you can help inspire your audience into taking action.
Here are some tips you need to keep in mind:
Write a Video Brief First
For you to write a script that gets the results you want, then you will need to first write a video brief. Don’t immediately jump into writing your character’s first line. Planning how the video will flow will help you better layout the message that you want your audience to receive. Not only does a video brief help you know your objectives, it also helps you better understand your audience and the message you want to send to them.
Through a well planned brief, you will have a deeper understanding of how to communicate with your audience by knowing the which words in your script will motivate them. You’ll be able to make a marketing story arc that will engage them, make your video relatable, and have relevant and compelling content which will eventually result in the desired action you wish them to take.
Keep it Simple
Regardless of the type of video you are planning to make, the key to effectively ensuring that your message will get across is through simplicity. A corporate video production should focus on a certain message that will clearly mirror your brand’s vision without getting bogged down in details. You don’t want to use complicated dialogue or have too much information. Remember that your audience needs to walk away from your video having all of the information you are imparting. Therefore, focusing your video script is one of the few main points that will serve you well.
Watch the Length
If it’s your first time to create a video production to promote your brand, you may be thinking of adding as much information as you can. The tendency is to cram the video with information just to be able to sell a product or service. This is understandable since you want to get across more message in the project. The only down side is that doing this can lead to a video that confuses your viewers. As a rule of thumb, less is often more when it comes to creating videos so the script that translates to a corporate video between 1 and 3 minutes long is more likely to be ideal.
Know Your Audience
Ensure your script is written in a way that is appropriate to the audience you are targeting. Your audience will be your most important critique. You’ll want to be sure you match their language to target the right demographic. For instance, if your target audience is 20 – 30 years old young professionals, you want your script to reflect a young and modern feel so that your viewers are better able to connect with the message.
If your staff members are already swamped with tasks or do not have the skills to finish the task, turn to Reelmedia Ptd Lte. They have years of experience in producing quality videos and helping businesses reach their digital marketing goals.